Findmypast gets first UK product placement TV deal for genealogy programme
Guardian Media has reported that the UK genealogy website Findmypast has signed a deal with UKTV – channel Yesterday.
The pay-TV broadcaster has struck the product placement deal with Brightsolid, the DC Thomson-owned company that is home to online genealogy tools including Find My Past and Genes Reunited, to launch a genealogy show on factual channel Yesterday.
In UKTV’s biggest advertiser-funded programming deal to date, Brightsolid will pay for a new 10-part one-hour series called Find My Past. In return the company gets brand exposure in the titles, end credits and all marketing associated with the new series.
Each week the show, which is being made by independent producer Lion Television, will use the findmypast.co.uk website to focus on a famous moment – such as Dunkirk or the Jack the Ripper attacks – to connect “three seemingly unrelated members of the public”.
UKTV, which is jointly owned by the BBC and Virgin Media, will broadcast the show this winter on Freeview channel Yesterday.
“Findmypast.co.uk already has a strong commercial association with us as Yesterday’s main sponsor, so finding and developing a fresh genealogy TV format to co-fund has been a natural next step,” said Sally Quick, head of commercial partnerships at UKTV.
Much of the Society of Genealogists online data is also hosted on Findmypast so the Society is delighted that there will be another TV opporunity to focus on rich online genealogy source materal.
for more information on the report on thisTV programme visit the Guardian Media website
with thanks to Chris M Paton and UK-TV press department for bringing this to our attention
© 2011, Society of Genealogists. All rights reserved.
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